We are

An up-and-coming Women's Fashion Brand.


Awaylee was established by Mika Lee in 2012.

After the debut of first collection in Beijing, Awaylee has been receiving wider attention and praise from both the industry and the public.

The design of Awaylee reflects the mixing of elements: retro and vanguard; handmade and techno; sweet and tough.

Awaylee grow fast alone with booming China fashion industry.We establish sales network throughout China. In early 2015, we opened our first boutique at Chinese fashion hot spot Shanghai XinTianDi.

Awaylee is becoming a must-have label among the fashion elite.




Awaylee work with 12 major Chinese stockists.

Broad offline sales presence with more than 50 boutiques in Beijing, Shanghai, Guangzhou and other major cities in China.

Online sales channel including most major e-commerce website, such as Taobao, Tmall, JD.com and etc.

Awaylee is the top selling brand among independent designer for 3 consecutive years with CAGR over 45%.

The annual sales for 2016 has already pass 80 million Yuan.

Mika Lee was born in Greater Khingan Mountains area of China.
There magnificent scenery is still inspiring her design. Before
Awaylee was launched in 2012, she had been an advertiser &
fashion editor. Her rich experiences give her unique design style
and business acumen. Her aesthetic is instantly recognizable—a
thinking girl's exploration of light and dark, opaque and translucent, old world and new.

In 2015, she attended a fashion reality TV competition show at
one of the famous Chinese national TV station and won the
championship. During 2 months of competition period Awaylee
made ¥20,000,000 sales. At same year she received Designer of
the Year at The Netease Attitude Award 2015.


Awaylee has achieved editorial coverage from top publications including – Vogue, Bazaar, COSMO. In 2015, Awaylee was chosen to be featured in Vogue Italia’s“Talents for Asian”.



Vogue Italy

Bazzar

Cosmo

Elle


Harper’s BAZAAR China
COSMO Feminine




Awaylee’s super-feminine style are firm favorites of China coolest
girls, and the high profile celebrities are starting to take notice too,
with the likes of Yang Mi, Zhao Wei and Liu Shishi emerging as
recent fans.





We have worked with many prestigious brands in other industries,
to promote the more fashionable & healthy lifestyle in China.









Email: info@awaylee.com
 WeChat: awaylee-design
Weibo @awaylee
Instagram: awaylee

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